Your personal data is yours. This Privacy Policy explains exactly what smsm.ph collects, why we collect it, how we protect it, who we share it with, and what rights you have as a Filipino player under applicable data protection law.
Our Privacy Commitments
These aren't vague promises — they are the specific technical and organizational measures smsm.ph applies to your personal data every day.
Every connection between your browser or mobile device and smsmph.vip is encrypted using 256-bit SSL — the same standard used by major Philippine banks including BPI and BDO. Your login credentials, financial transactions, and personal details are never transmitted in plain text.
smsm.ph does not sell, rent, or trade your personal data to third-party marketing companies, data brokers, or advertising networks — ever. The only parties who receive your data are those directly involved in providing the services you signed up for, such as licensed payment processors and game providers.
Player data stored by smsm.ph resides on servers protected by layered physical and digital security controls. Database access is restricted to authorized personnel on a strict need-to-know basis. All sensitive fields, including passwords, are stored using one-way cryptographic hashing — your password is never stored in readable form.
Under the Philippine Data Privacy Act of 2012 (Republic Act 10173), smsm.ph recognizes your rights to access, correct, delete, and port your personal data. Requests are processed within thirty (30) calendar days of submission to our Data Protection Officer via [email protected].
smsm.ph uses cookies and similar tracking technologies only to maintain your logged-in session, remember your language preference, and analyze aggregate (non-personal) Platform usage patterns. We do not deploy third-party advertising trackers or cross-site behavioral profiling cookies on smsmph.vip.
In the unlikely event of a personal data breach affecting your smsm.ph account, we will notify you and the National Privacy Commission (NPC) within seventy-two (72) hours of becoming aware of the incident, in accordance with NPC Circular 16-03 and applicable Philippine data breach notification obligations.
smsm.ph (accessible at smsmph.vip, hereinafter "smsm.ph," "we," "us," or "our") is committed to protecting the privacy and personal data of every player who registers and uses our Platform. This Privacy Policy describes how smsm.ph collects, uses, stores, shares, and protects personal information in connection with the operation of its online casino and sports betting platform.
This Privacy Policy is issued pursuant to Republic Act No. 10173, also known as the Data Privacy Act of 2012 of the Philippines (the "DPA"), and its Implementing Rules and Regulations, as well as the applicable issuances of the National Privacy Commission (NPC). All processing of personal data by smsm.ph is subject to, and governed by, the principles of transparency, legitimate purpose, and proportionality as mandated by the DPA.
By accessing smsmph.vip and registering an account, you acknowledge that you have read and understood this Privacy Policy and consent to the collection and processing of your personal data as described herein. If you do not consent to the practices described, please do not use the smsm.ph Platform.
For the purposes of the Data Privacy Act of 2012 and this Privacy Policy, the data controller responsible for your personal information is:
Any questions, concerns, or formal data subject requests relating to your personal data processed by smsm.ph should be directed to our Data Protection Officer (DPO) at the contact information above. The DPO is responsible for overseeing smsm.ph's compliance with the DPA and NPC regulations, and for handling all data subject rights requests.
smsm.ph collects only the personal data necessary to provide, operate, and maintain our Platform and services. The following table summarizes the categories of personal data we collect and the primary purpose for which each category is collected.
| Category | Data Elements | Primary Purpose |
|---|---|---|
| Registration Data | Full name, date of birth, mobile number, email address, username, password (hashed) | Account creation and identification |
| Identity Verification (KYC) | Government-issued ID (type and number), ID scan/photo, selfie with ID, residential address | Age verification (21+), fraud prevention, AML compliance |
| Financial Data | GCash number, Maya account, bank account name and number, transaction amounts, deposit and withdrawal history | Payment processing, withdrawal verification, AML monitoring |
| Gaming Activity | Game sessions, bet history, win/loss records, bonus activity, game preferences | Service delivery, responsible gaming monitoring, platform improvement |
| Technical Data | IP address, device type, browser type and version, operating system, session timestamps, login history | Security monitoring, fraud detection, platform optimization |
| Communications Data | Live chat transcripts, email correspondence, support ticket content | Customer support, dispute resolution, quality assurance |
| Marketing Preferences | Email/SMS marketing opt-in/opt-out status, promotional campaign interactions | Delivering only consented marketing communications |
smsm.ph does not intentionally collect sensitive personal information as defined under Section 3(l) of the DPA (such as health data, political affiliations, or biometric data beyond what is contained in a standard government-issued ID) unless specifically required by applicable AML or regulatory obligations.
smsm.ph collects personal data through the following channels:
smsm.ph processes your personal data for the following purposes:
All processing of your personal data by smsm.ph is grounded in one or more of the following lawful bases as recognized under the Data Privacy Act of 2012:
smsm.ph does not sell, rent, or trade your personal data to any third party for their own marketing or commercial purposes. We may share your personal data with the following categories of third parties, strictly for the purposes described in Section 5:
8.1 What Are Cookies. Cookies are small text files placed on your device when you visit smsmph.vip. They allow the Platform to recognize your browser across page loads and sessions, maintaining your login state and preferences without requiring you to re-authenticate on every page.
8.2 Cookies Used by smsm.ph. smsm.ph uses the following categories of cookies on smsmph.vip:
8.3 What smsm.ph Does Not Use. smsm.ph does not deploy third-party advertising cookies, cross-site tracking pixels, social media tracking tags, or behavioral profiling technologies of any kind on smsmph.vip. No third-party advertising network has access to your browsing behavior on our Platform.
8.4 Managing Cookies. You may configure your browser to block or delete cookies. Note that disabling strictly necessary cookies will prevent you from maintaining a logged-in session on smsmph.vip. Most modern browsers allow granular cookie management through their settings menu.
smsm.ph retains personal data for no longer than is necessary to fulfil the purposes for which it was collected, subject to applicable legal retention obligations. The following retention periods apply:
| Data Category | Retention Period | Basis |
|---|---|---|
| Account & Registration Data | Duration of account + 5 years post-closure | AML legal obligation (RA 9160) |
| KYC / Identity Documents | 5 years from account closure | PAGCOR licensing & AML requirements |
| Financial Transaction Records | 5 years from transaction date | AML legal obligation (RA 9160) |
| Gaming Activity Logs | 3 years from account closure | PAGCOR licensing requirements |
| Customer Support Communications | 3 years from last interaction | Dispute resolution legitimate interest |
| Technical / Server Logs | 90 days on a rolling basis | Security monitoring legitimate interest |
| Marketing Preference Records | Until consent is withdrawn + 1 year | NPC consent record-keeping obligations |
Upon expiry of the applicable retention period, personal data will be securely deleted or irreversibly anonymized in a manner that prevents reconstruction of the original data, using industry-standard data destruction methods.
10.1 smsm.ph implements a comprehensive set of technical and organizational security measures to protect personal data against unauthorized access, disclosure, alteration, destruction, or accidental loss. These measures are reviewed and updated on a regular basis in line with industry best practices.
10.2 Technical security measures in place at smsm.ph include:
10.3 While smsm.ph applies rigorous security measures, no electronic transmission over the internet or method of data storage is completely immune to security risks. In the event you discover or suspect a security vulnerability affecting the smsm.ph Platform, please report it immediately to [email protected].
Under Republic Act No. 10173 (Data Privacy Act of 2012), you as a Filipino player have the following rights with respect to your personal data held by smsm.ph. All requests may be submitted to our Data Protection Officer at [email protected] and will be processed within thirty (30) calendar days.
Request a copy of the personal data smsm.ph holds about you, including the categories processed, the purposes of processing, and the parties with whom your data has been shared.
Request correction of any inaccurate or incomplete personal data we hold about you. Some corrections (such as name on KYC documents) may require supporting evidence.
Request deletion of your personal data where it is no longer necessary for the purpose collected, where you withdraw consent (for consent-based processing), or where processing is unlawful — subject to our legal retention obligations.
Object to the processing of your personal data for direct marketing purposes (effective immediately upon receipt of your objection) or where processing is based on legitimate interests and you have grounds relating to your particular situation.
Receive your personal data in a structured, commonly used, and machine-readable format and transmit it to another data controller, where technically feasible and applicable to automated processing based on your consent or a contract.
Request that smsm.ph restrict processing of your personal data in specific circumstances — for example, while the accuracy of data you have contested is being verified, or where you have objected to processing pending our legitimate interests assessment.
If you believe that smsm.ph has processed your personal data in a manner inconsistent with the Data Privacy Act of 2012, you have the right to lodge a complaint with the National Privacy Commission (NPC) of the Philippines. smsm.ph encourages you to contact us first so we can attempt to resolve your concern directly.
The smsm.ph Platform is strictly intended for adults aged twenty-one (21) years and above, in accordance with PAGCOR regulations governing online gaming in the Philippines. smsm.ph does not knowingly collect, process, or retain personal data from individuals under the age of 21.
If smsm.ph discovers or is notified that personal data has been collected from an individual under 21 years of age, we will immediately close the associated account, forfeit any associated balance in accordance with our Terms and Conditions, and securely delete the personal data collected, except to the extent retention is required by applicable law for AML or regulatory reporting purposes.
Parents and guardians who believe that a minor under their supervision has created an account on smsm.ph should contact [email protected] immediately. smsm.ph will investigate and act upon all such reports promptly.
13.1 Consent Required. smsm.ph will only send promotional emails, SMS messages, or in-Platform push notifications to players who have provided explicit, freely given consent to receive such communications at the time of registration or subsequently through account preference settings.
13.2 What You May Receive. Marketing communications from smsm.ph may include: welcome bonus offers, reload promotions, VIP program updates, new game announcements, seasonal promotions relevant to Filipino players (e.g., related to PBA season or major UFC events), and responsible gaming reminders.
13.3 Withdrawing Consent. You may withdraw your consent to receive marketing communications at any time by: updating your preferences in your smsm.ph account settings; following the unsubscribe link in any marketing email; or contacting smsm.ph customer support. Withdrawal of marketing consent will not affect the lawfulness of processing carried out prior to withdrawal, and will not affect your continued use of the Platform.
13.4 No Third-Party Marketing. smsm.ph does not share your contact details with third parties for the purpose of their own direct marketing. You will never receive unsolicited marketing from a third party as a result of your registration at smsm.ph.
Some of the third-party service providers engaged by smsm.ph — including certain licensed game providers and cloud infrastructure providers — may process personal data in data centers located outside of the Republic of the Philippines. Where such cross-border transfers occur, smsm.ph ensures that adequate safeguards are in place as required by the Data Privacy Act of 2012 and NPC regulations, including:
smsm.ph maintains a record of all cross-border data transfers and makes this available to the NPC upon request. Players may request information about specific cross-border transfers affecting their personal data by contacting our DPO.
15.1 smsm.ph reserves the right to amend this Privacy Policy at any time to reflect changes in applicable law, regulatory guidance from the NPC, changes in our business practices, or improvements in our data protection measures.
15.2 Where changes are material — meaning they significantly affect how we process your personal data or your rights under this Policy — smsm.ph will notify you via the email address or mobile number registered to your account at least fourteen (14) days before the changes take effect.
15.3 The current version of this Privacy Policy, including its effective date and last updated date, will always be accessible at smsmph.vip/privacy-policy. Your continued use of the smsm.ph Platform following the effective date of any update constitutes your acknowledgement of the revised Privacy Policy.
15.4 Where changes require fresh consent under the DPA (for example, where we introduce a materially new purpose for processing your data), smsm.ph will seek your explicit consent through the Platform before proceeding with such processing.
For all privacy-related inquiries, data subject rights requests, concerns about our data processing practices, or to report a suspected data breach, please contact smsm.ph's Data Protection Officer:
When submitting a data subject rights request, please include your registered smsm.ph mobile number or email address for identity verification purposes, and a clear description of your request. Requests submitted without sufficient identifying information may experience delays while we verify your identity.
256-bit SSL, no data selling, full DPA compliance, and 24/7 Tagalog-speaking support. smsm.ph takes your privacy as seriously as you do. Join 500,000+ Filipino players who trust us. 21+ only.
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